What is a Target Market?
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All right so one of the things that
differentiates modern marketing from
marketing in the past
is this thing called target marketing.
What is target marketing?
Well it's pretty much what it sounds
like which is
when we market we want to choose an
in other words we don't expect to sell
everything to everybody
and in today's world that's just what
makes sense because we have so many
options out there in the marketplace
that as a consumer we're going to pick
and choose what we think is best for us.
So on the flip side of that as a
marketer we shouldn't expect that
everybody will buy
whatever product or service we're
So how do we go about target marketing?
Well the key to this
is something i've more or less just said
which is one size
does not fit all one size fits all is
code for it doesn't really fit anybody
except a very small lucky group so when
we design our products and our marketing
we need to be thinking more about our
Now the next question i guess would be
who is that target?
Well the key in marketing is not to
fight uphill battles
in other words it's rare that we really
want to change
people's minds about what they need or
Now sometimes they don't know what they
need or want and then we need to educate
but generally we want to target the
easiest group to sell to
in other words we want to target people
that already have a reason to like us
or to want our product. So that's the key
to target marketing.