Marketing 5Ps - Promotion
Promotion - The 5 Ps of Marketing
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
Table of ContentsWhat is Promotion?What are the Goals of Promotion? What goes into an Advertising Plan?What goes into a Sales Plan?What are types of Publicity?What is a Public Relations Plan?Budget
What is Promotion?
How will you make your product known? Promotion regards the activities that you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Promotion generally consists of:
- Sales Promotion
- Personal Selling
Next Article: 5 Ps - Placement Back to: MARKETING
What are the Goals of Promotion?
The three main goals of promotion are to inform, persuade, and remind.
Usually we don't do all of these at once. Our efforts depend upon the age of our product, how long we've been around as a brand, or the market situation (the level of competition). All of those things would influence the particular goal that we try to achieve with our promotion.
When it comes to informing, if we're a new brand or a new product, we need to let people know about us and our product. So, we need to inform them about us or what's going on. If we're a product that's been around for a little while (but we've also got competition) we might need to persuade the audience that they should choose us or that we're the best, that's a common goal for promotion as well.
Finally, if we are a long-standing option on the market or a well-established brand, we might just need to remind people that we are still around, the best, and you should buy from us.