Using Data for Market Segmentation - Explained
How to Use Date in Market Segmentation
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Table of ContentsHow is Data Used ins Market Segmentation?
How is Data Used ins Market Segmentation?
Some important ways in which we use date for market segmentation include:
- Customer Relationship Management - A system for organizing, sorting, tracking, and maintaining communications with specific customers.
- Behaviorial Targeting - Tracking a customer's behavior (generally online) for the purposes of identifying needs and targeting promotion efforts.
- Statistical Techniques - Statistics are used for predicative analytics. Basically attempting to identify patents for customer preference and behavior.