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Using Data for Market Segmentation - Explained

How to Use Date in Market Segmentation

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

How is Data Used ins Market Segmentation?

How is Data Used ins Market Segmentation?

Some important ways in which we use date for market segmentation include:

  • Customer Relationship Management - A system for organizing, sorting, tracking, and maintaining communications with specific customers. 
  • Behaviorial Targeting - Tracking a customer's behavior (generally online) for the purposes of identifying needs and targeting promotion efforts. 
  • Statistical Techniques - Statistics are used for predicative analytics. Basically attempting to identify patents for customer preference and behavior. 

Related Topics

  • What is a Market?
  • What is Target Marketing?
  • What is Market Segmentation?
  • How Many Segments to Target?
  • How Do We Segment Consumer Markets?
  • Benefit Segmentation
  • How Do We Segment Business Markets?
  • Using Data for Market Segmentation
  • Buying Power Index
  • What is Customer Relationship Management?
  • What is Behavioral Targeting?
  • What is Positioning?
  • What is a Positioning Statement?
  • What is a Perceptual Map?
  • Cultural Factors Affecting Marketing
  • International Marketing is Challenging


data in customer segmentation

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