Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Home
  • Marketing, Advertising, Sales & PR
  • Principles of Marketing

Marketing Objectives and Goals

Written by Jason Gordon

Updated at December 2nd, 2020

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Professionalism & Career Development
  • Courses
+ More

Marketing Objectives and Goals

Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals. Here are some of the goals for which you should establish realistic, quantifiable metrics:

  • Where do we want to go? (E.g., Markets, geography, etc.)
  • Market share (E.g., increase market share by 1% over the next year.)
  • Profits
  • Sales (by territory or region)
  • Market penetration
  • Number of distributors
  • Awareness level
  • New product launching
  • Pricing policy
  • Sales promotion
  • Advertising support

Next Article: Marketing Strategy Back to: MARKETING

Was this article helpful?

Yes
No

Related Articles

  • Market Potential - Explained
  • Benefit Segmentation - Definition
  • Network Marketing - Definition
  • Perceived Value - Definition

©2011-2021. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand