Marketing Objectives and Goals
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Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Marketing, Advertising, Sales & PR
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- Professionalism & Career Development
- Courses
Marketing Objectives and Goals
Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals. Here are some of the goals for which you should establish realistic, quantifiable metrics:
- Where do we want to go? (E.g., Markets, geography, etc.)
- Market share (E.g., increase market share by 1% over the next year.)
- Profits
- Sales (by territory or region)
- Market penetration
- Number of distributors
- Awareness level
- New product launching
- Pricing policy
- Sales promotion
- Advertising support
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