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Business Market Segmentation - Explained

How do we Segment Business Markets?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

What is Business Market Segmentation? 

What is Business Market Segmentation? 

When the target market is a business (rather than an individual consumer), there are different techniques for segmenting the customer market. Some business segments might include:

  • Product Use (How the product is used by the customer)
  • How frequently they purchase (Ex. Single purchase, Recurring)
  • Consumer Type (Retailer, Manufacturer, Gov., Etc.)
  • Industries (Technology, Logistics, Financial, Etc.)
  • Geography (Location of the Customer)
  • Purchase Process (The process by which the sale is carried out). 

All of these make for meaningful and useful business market segments.

Related Topics

  • What is a Market?
  • What is Target Marketing?
  • What is Market Segmentation?
  • How Many Segments to Target?
  • How Do We Segment Consumer Markets?
  • Benefit Segmentation
  • How Do We Segment Business Markets?
  • Using Data for Market Segmentation
  • Buying Power Index
  • What is Customer Relationship Management?
  • What is Behavioral Targeting?
  • What is Positioning?
  • What is a Positioning Statement?
  • What is a Perceptual Map?
  • Cultural Factors Affecting Marketing
  • International Marketing is Challenging
market segment

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