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Marketing, Advertising, Sales & PR

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Principles of Marketing

  • Market Analysis - Explained
  • Market Research - Explained
  • Customer Segmentation - Explained
  • Pricing a Product - Explained
  • Market Potential - Explained
  • Primary Market Research - Explained
  • Secondary Research - Explained
  • Marketing Plan - Explained
  • Outline for Marketing Plan - Explained
  • Mission and Product or Service Statement
  • Marketing Objectives and Goals - Marketing Plan
  • Marketing Strategy - Explained
  • Marketing Ps - Product
  • Marketing 5 Ps - Price
  • Marketing 5Ps - Promotion
  • Traditional Marketing Tools - Explained
  • Internet Search Marketing - Elements
  • Marketing Budget - Explained
  • Marketing Controls - Explained
  • Conduct and Use Market Research
  • Disjunctive Model (Marketing) - Explained
  • Brand Equity - Explained
  • Behavioral Targeting - Explained
  • Benefit Segmentation - Explained
  • Kano Analysis - Explained
  • Flesch Formula - Explained
  • Positioning Statement - Explained
  • Retargeting (Advertising) - Explained
  • Market Segmentation - Explained
  • Madison Avenue - Explained
  • Brand Potential Index - Explained
  • Buying Power Index - Explained
  • A B Split - Explained
  • Multi-Level Marketing - Explained
  • DAGMAR (Advertising) - Explained
  • Market Leader - Explained
  • Captive Pricing - Explained
  • Value-Based Pricing - Explained
  • Vertical Market - Explained
  • Market Share - Explained
  • Consumer Theory - Explained
  • Brand Loyalty - Explained
  • Brand Management - Explained
  • Brand Awareness - Explained
  • Brand Identity - Explained
  • Business Segment (SBU) - Explained
  • Activity Quota (Sales) - Explained
  • Perceived Value - Explained
  • Penetration Pricing - Explained
  • 7Ps of Marketing - Explained
  • Network Marketing - Explained
  • Brand Extension - Explained
  • Media Effect - Explained
  • Competition-Driven Pricing - Explained
  • Law of 29 (Marketing) - Explained
  • Net Promoter Score - Explained
  • Manufacturer's Suggested Retail Price (MSRP) - Explained
  • Guerrilla Marketing - Explained
  • Relationship Management (Marketing) - Explained
  • Word of Mouth Marketing - Explained
  • Flywheel Concept - Explained
  • Marketing - Explained
  • Role of Marketing in an Organization - Explained
  • Role of Marketing in Society - Explained
  • Macro-Marketing vs Micro-Marketing - Explained
  • Purpose of Marketing - Explained
  • Importance of Marketing - Explained
  • Tasks of Marketing - Explained
  • Marketing Affects the Economy - Explained
  • How Marketing Changes Over Time
  • Marketing Concept - Explained
  • Relationships in Marketing - Explained
  • Marketing Ethics - Explained
  • Social Responsibility in Marketing - Explained
  • Marketing and Sustainability - Explained
  • Marketing Manager - Explained
  • Marketing Strategy - Explained
  • Target Market - Explained
  • Marketing Analytics - Explained
  • Marketing Program - Explained
  • Business Growth and Marketing - Explained
  • Market Penetration - Explained
  • Market Development - Explained
  • Cultural Factors Affect Marketing
  • Challenges of International Marketing - Explained
  • Marketing - Judging the Value of New Ideas
  • Time to Profit - Explained
  • Marketing and Environmental Impact - Explained
  • Market (Marketing) - Explained
  • Targeting Multiple Customer Segments - Explained
  • Consumer Market Segmentation - Explained
  • Business Market Segmentation - Explained
  • Using Data for Market Segmentation - Explained
  • Positioning (Marketing) - Explained
  • Perceptual Map - Explained
  • Choosing a Marketing Strategy - Explained
  • Marketing Information System - Explained
  • Decision Support System - Explained
  • Marketing Models - Explained
  • Marketing Dashboard - Explained
  • Using Data in Marketing Research - Explained
  • Marketing - Methods of Collecting Data
  • Focus Group - Explained
  • Scanner Data - Explained
  • Web Tracking - Explained
  • Ethnography - Explained
  • Experimental Research - Marketing
  • Using Statistics in Marketing - Explained
  • Distorting Marketing Research Results - Explained
  • International Marketing Research Challenges - Explained
  • Goods are Different from Services - Marketing
  • Product Quality - Explained
  • Components of a Product (Marketing)
  • Importance of Product Packaging - Explained
  • Brand (Marketing) - Explained
  • Brand Image - Explained
  • Private Brands - Explained
  • What Types of Product are There?
  • Distribution Channel - Explained
  • Discrepancy of Assortment - Explained
  • Discrepancy of Quantity - Explained
  • Direct and Indirect Distribution - Explained
  • Indirect Distribution - Explained
  • Multi-Channel Distribution - Explained
  • Channel System - Explained
  • Ideal Market Exposure - Explained
  • Intensive Distribution - Explained
  • Selective Distribution - Explained
  • Exclusive Distribution - Explained
  • Advertising - Explained
  • Publicity - Explained
  • Sales Promotion - Explained
  • Personal Selling - Explained
  • Communication and Marketing - Explained
  • Integrated Marketing Communication - Explained
  • AIDA Model (Sales) - Explained
  • Push vs Pull Strategy (Marketing) - Explained
  • Innovation Adoption Curve - Explained
  • The Right Price for a Product - Explained
  • Profit - Oriented Pricing Strategy - Explained
  • Sales-Oriented Pricing Strategy - Explained
  • Status Quo Pricing Strategy - Explained
  • Price Skimming - Explained
  • Product Discounts - Explained
  • Trade Allowance - Explained
  • Product Transportation & Price - Explained
  • Why is Price Fixing Harmful?
  • Why is Price Discrimination Harmful?
  • Legal Issues with Product Pricing - Explained
  • Consumer Decision-Making Process - Explained
  • Need-Motivated Consumer Decisions - Explained
  • Types of Consumer Decision - Explained
  • Things Affecting Consumer Decisions - Explained
  • Business Customers and Consumers - Explained
  • Motivation for Business Purchases - Explained
  • Business Purchases - Explained
  • Who Makes Business Purchases - Explained
  • Business Buying Center - Explained
  • How Businesses Identify Purchasing Options - Explained
  • Benefits - Detriments of Business to Business (B2B) Relationships - Explained
  • Characteristics of B2B Relationships - Explained
  • Kickbacks are Bad for Business - Explained
  • Advantages and Disadvantages of Personal Selling - Explained
  • Salesman or Salesperson - Explained
  • Sales Process - Explained
  • Lead Generation - Explained
  • Upselling - Explained
  • Following Up with Customers - Explained
  • Importance of Sales Relationships - Explained
  • Does and Don'ts of Selling - Explained
  • Technology and Personal Selling - Explained
  • Salesperson Compensation - Explained
  • Consultative Selling - Explained
  • Bad Publicity? - Explained
  • Positives and Negatives of Publicity - Explained
  • Managing Publicity - Explained
  • Brand Advocates - Explained
  • Influencer Marketing - Explained
  • Brand Community - Explained
  • Social Listening - Explained
  • Ethics - Explained
  • Ethics in Marketing - Explained
  • MicroMarketing - Explained
  • Areas of Ethics in Marketing - Explained
  • Risks of Unethical Marketing - Explained
  • Benefits of Ethical Marketing - Explained
  • Types of Product (Marketing) - Explained
  • Brand Recognition - Explained
  • Warranty (Goods) - Explained
  • Advertising & Sales Plan - Explained
  • Consumption Behavior - Explained
  • Values and Lifestyles (VALS) - Explained
  • Unbranding - Explained
  • Consumer Recall (Aided and Unaided) - Explained
  • Trade Marketing - Explained
  • Tie-In Marketing - Explained
  • Impression Management - Explained
  • Opinion Leader - Explained

Sales

  • Dutch Auction - Explained
  • Durable Goods - Explained
  • New to Market - Explained
  • Qualified Lead (Sales) - Explained
  • Absolute Auction - Explained
  • Bundling (Marketing) - Explained
  • Big Box Retailer - Explained
  • Cross Sell - Explained
  • Grey Market Imports - Explained
  • Line Sheet - Explained
  • Point of Purchase (POP) or Point of Sale (POS) - Explained
  • Sales Methodology -Explained
  • Always Be Closing (Sales Strategy) - Explained
  • Suggestive Selling - Explained
  • Value Added Reseller - Explained
  • Back Door Selling - Explained
  • Web Syndication - Explained
  • Rainmaker - Explained
  • Wholesaling - Explained
  • Sealed Bid Auction - Explained
  • Reverse Auction - Explained
  • Outside Sales - Explained
  • Adaptive Selling - Explained
  • Inside Sales - Explained
  • Sales Mix - Explained
  • Pop-Up Retail - Explained
  • Hard Sell - Explained
  • Caveat Emptor - Explained
  • AAAA Spot Contract - Explained
  • Business to Business (B2B) - Explained
  • Business to Consumer (B2C) - Explained
  • Business to Government (B2G) - Explained
  • Closing Ratio - Explained
  • Brokerage Fee (Sales) - Explained
  • BANT (Marketing) - Explained
  • Offtake Agreement - Explained
  • Markdown (Marketing) - Explained
  • White Label Product - Explained
  • Channel Stuffing - Explained

Advertising

  • Native Advertising - Explained
  • Contextual Advertising - Explained
  • Brand Stacking - Explained
  • Advertising Appropriation - Explained
  • Media Kit - Explained
  • American Advertising Federation - Explained
  • Advertising Allowance - Explained
  • Advertorial - Explained
  • Hierarchy of Effects Theory - Explained
  • Response to Advertisement - Explained

Public Relations

  • Public Relations - Explained

SEO, Social Media, Direct Marketing

  • Business URLs and Social Media Handles - Explained
  • Doorway Page - Explained
  • Drip Marketing - Explained
  • Daily Active Users - Explained
  • Domain Authority - Explained
  • Quality Score (Web Marketing) - Explained
  • Aspect Ratio - Explained
  • Black Hat SEO - Explained
  • Cost Per Click - Explained
  • Canonical Tag - Explained
  • Cloaking (SEO) Explained
  • Click Through Rate - Explained
  • Cost Per Impression (CPM) - Explained
  • Landing Page - Explained
  • Long Tail Keywords - Explained
  • Link Building - Explained
  • Data On-Boarding - Explained
  • Organic Search - Explained
  • Page Rank - Explained
  • Paid Search Marketing - Explained
  • Push Notifications - Explained
  • Pay Per Click - Explained
  • Outbound Links - Explained
  • Affiliate Marketing - Explained
  • Search Engine - Explained
  • Marketing Automation - Explained
  • Search Terms (Marketing) - Explained
  • Search Engine Results Page - Explained
  • Search Engine Reputation Management (SERM) - Explained
  • Freemium - Explained
  • Viral Marketing - Explained
  • White Hat SEO - Explained
  • Search Engine Optimization (SEO) - Explained
  • End User (Marketing) - Explained
  • Social Media Marketing - Explained
  • Infomercial - Explained
  • Telemarketing - Explained
  • Cold Calling - Explained
  • Mobile Marketing - Explained
  • Banner Advertising - Explained
  • Click Fraud - Explained
  • Adware (Marketing) - Explained
  • Content Tags - Explained
  • Growth Hacking - Explained
  • Conversion Rate Optimization - Explained
  • Cost Per Acquisition - Explained
  • Local Algorithm - Explained
  • Customer Relationship Management (CRM) - Explained
  • Churn Rate - Explained
  • Monthly Active Users - Explained

Popular Articles

  1. Systems Theory of Management - Explained
  2. Human Relations Theory of Management - Explained
  3. Administrative Theory of Management - Explained
  4. Contingency Approach or Situational Approach to Management - Explained
  5. Scientific Management Theory - Explained
  6. Quantitative Approach to Management - Explained
  7. Porter's Generic Strategies - Explained
  8. Stability, Expansion, and Retrenchment Strategies - Explained
  9. Cognitive Biases and Errors in Decision Making - Explained



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