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- Courses
Principles of Marketing
- Market Analysis - Explained
- Market Research - Explained
- Customer Segmentation - Explained
- Pricing a Product - Explained
- Market Potential - Explained
- Primary Market Research - Explained
- Secondary Research - Explained
- Marketing Plan - Explained
- Outline for Marketing Plan
- Mission and Product or Service Statement
- Target Market - Parts of a Marketing Plan
- Marketing Objectives and Goals - Marketing Plan
- Marketing Strategy - Overview
- Marketing 5 Ps - Product
- Marketing 5 Ps - Price
- Marketing 5Ps - Promotion
- Traditional Marketing Tools - Overview
- Internet Search Marketing - Elements
- Marketing Budget - Explained
- Marketing Controls - Explained
- Conduct and Use Market Research
- Disjunctive Model (Marketing Research) - Definition
- Brand Equity - Explained
- Behavioral Targeting - Definition
- Benefit Segmentation - Explained
- Kano Analysis Definition
- Flesch Formula - Explained
- Positioning Statement - Definition
- Retargeting - Definition
- Primary vs Secondary Market - Definition
- Marketing Mix - Definition
- Market Segmentation - Definition
- Madison Avenue - Definition
- Brand Potential Index - Explained
- Buying Power Index - Definition
- A B Split - Definition
- Multi-Level Marketing - Definition
- DAGMAR - Definition
- Market Leader - Definition
- Captive Pricing - Definition
- Value-Based Pricing - Definition
- Vertical Market - Definition
- Market Research - Definition
- Market Segmentation Theory - Definition
- Market Share - Definition
- Consumer Theory - Definition
- Brand Loyalty - Explained
- Brand Management - Explained
- Brand Awareness - Explained
- Brand Identity - Explained
- Segment (Market or Business) - Definition
- Activity Quota - Definition
- Perceived Value - Definition
- Penetration Pricing - Definition
- 4Ps of Marketing - Definition
- Network Marketing - Definition
- Brand Extension - Explained
- Media Effect - Definition
- Competition-Driven Pricing - Definition
- Law of 29 - Definition & Explanation
- Net Promoter Score - Definition
- Manufacturer's Suggested Retail Price (MSRP) - Definition
- Guerrilla Marketing - Definition
- Relationship Management - Definition
- Word of Mouth Marketing - Definition
- Flywheel Concept - Definition
- What is Marketing?
- Role of Marketing in an Organization
- Role of Marketing in Society
- Macro-Marketing vs Micro-Marketing
- Purpose of Marketing
- Why Does Marketing Matter?
- Tasks of Marketing
- Marketing Affects the Economy
- How Marketing Changes Over Time
- What is the Marketing Concept?
- Why Relationships Matter in Marketing
- Role of Ethics in Marketing
- Social Responsibility in Marketing
- Marketing and Sustainability
- Marketing Manager - Explained
- Marketing Strategy - Explained
- What is a Target Market?
- 5 Ps of Marketing - Price
- Marketing Analytics - Explained
- What is a Marketing Program?
- Marketing - Why is Growth Important?
- Market Penetration - Definition
- What is Market Development?
- What is Product Development?
- Marketing - What is Diversification?
- Cultural Factors Affect Marketing
- Challenges of International Marketing
- Marketing - Judging the Value of New Ideas
- What is Time to Profit?
- Marketing - Measuring Environmental Impact
- Marketing - What is a Market?
- How do We Describe Markets?
- What Makes Good Market Segments?
- How Many Segments to Target?
- How do we Segment Consumer Markets?
- How do we Segment Business Markets?
- Using Data for Market Segmentation
- Positioning (Marketing) - Explained
- Perceptual Map - Explained
- What is the Right Marketing Strategy?
- Marketing Information System - Explained
- Decision Support System - Explained
- Marketing Models - Explained
- Marketing Dashboard - Explained
- Using Data in Marketing Research
- Marketing - Methods of Collecting Data
- Focus Group - Explained
- Scanner Data - Explained
- Web Tracking - Explained
- Ethnography - Explained
- Experimental Research - Marketing
- Using Statistics in Marketing
- Distort the Results of Marketing Research
- Why International Marketing Research is Difficult
- What is a Product (Marketing)?
- Goods are Different from Services - Marketing
- What is Product Quality?
- Components of a Product (Marketing)
- Why Product Packaging is Important
- Branding (Marketing) - Explained
- Brand Image - Explained
- Private Brands - Explained
- What Types of Product are There?
- Distribution Channel - Explained
- Discrepancy of Assortment - Explained
- Discrepancy of Quantity - Explained
- Direct Distribution - Explained
- Indirect Distribution - Explained
- Multi-Channel Distribution - Explained
- What is a Channel System?
- Vertical Marketing System - Explained
- What is the Ideal Market Exposure?
- Intensive Distribution - Explained
- Selective Distribution - Explained
- Exclusive Distribution - Explained
- What is Advertising?
- What is Publicity?
- What is Sales Promotion?
- What is personal selling?
- Communications as Part of Marketing Promotion
- Integrated Marketing Communication- Explained
- Goals of Promotion (Marketing) - Explained
- AIDA Model (Sales) - Explained
- Push vs Pull Strategy (Marketing)
- Innovation Adoption Curve (Marketing)
- Finding the Right Price for a Product
- Profit - Oriented Pricing Strategy - Explained
- Sales-Oriented Pricing Strategy - Explained
- Status Quo Pricing Strategy - Explained
- Price Skimming - Explained
- Why Give Discounts - Marketing
- Trade Allowance - Explained
- Product Transportation Charges - Marketing
- Why is Price Fixing Harmful?
- Why is Price Discrimination Harmful?
- Common Legal Issues Related to Pricing
- Consumer Decision-Making Process - Explained
- Need-Motivated Consumer Decisions - Explained
- Types of Consumer Decision - Explained
- Things Affecting Consumer Decisions - Explained
- How Business Customers are Unique from Consumers
- What Drives Purchases Decisions by a Business?
- Types of Purchase Decisions Made by Businesses?
- Who Makes Purchasing Decisions in a Business?
- Business Buying Center - Explained
- How Businesses Identify Purchasing Options
- Benefits of Business to Business (B2B) Relationships
- Drawbacks of B2B Relationships
- What are the Characteristics of a Business Relationship?
- Why are Kickbacks a Bad Thing?
- Advantages and Disadvantages of Personal Selling
- What do Salespeople Do?
- What is the Sales Process?
- What is Lead Generation?
- What is Lead Qualification?
- What is Cross-Selling?
- What is Upselling?
- Why is Follow-Up Important?
- Why are Salespeople Relationships Important?
- What to Do and Not Do as a Salesperson
- How has Technology Affected Personal Selling?
- How to Compensate Salespeople?
- What is Consultative Selling?
- Is there Bad Publicity?
- What are the Benefits of Publicity?
- What are the Negative Aspects of Publicity?
- How Can we Manage Publicity?
- What are Brand Advocates?
- Influencer Marketing - Explained
- What is Brand Community?
- How can we Use Social Media?
- What Types of Content can we Provide on Social Media?
- How can we Measure the Impact of Social Media?
- What is Social Listening?
- How to Maximize the Impact of Social Media?
- What are Ethics?
- Why are Ethics Important in Marketing?
- What is Micro-Marketing?
- What is Macro-Marketing?
- How does Ethics Interact with Marketing?
- Risks of Unethical Marketing?
- Benefits of Ethical Marketing?
- Types of Product (Marketing) - Explained
- Brand Recognition - Explained
- Warranty (Goods) - Explained
Sales
- Dutch Auction - Explained
- Durable Goods Defined
- New to Market - Definition
- Qualified Lead (Sales & Marketing) - Definition
- Absolute Auction - Definition
- Bundling Definition
- Big Box Retailer - Definition
- Cross-Sell Definition
- Grey Market Imports Definition
- Line Sheet - Definition
- Point of Sale - Definition
- Point of Purchase - Definition
- Sales Methodology - Definition
- Always Be Closing (Sales Strategy) - Definition
- Suggestive Selling - Explained
- Value Added Reseller - Definition
- Back Door Selling - Definition
- Web Syndication - Definition
- Rainmaker - Definition
- Wholesaling - Definition
- Sealed Bid Auction - Definition
- Reverse Auction - Definition
- Outside Sales - Definition
- Adaptive Selling - Definition
- Inside Sales - Definition
- Sales Mix - Definition
- Pop-Up Retail - Definition
- Hard Sell - Definition
- Caveat Emptor Definition
- Always Be Closing - Definition
- AAAA Spot Contract - Definition
- Business to Business (B2B) - Definition
- Business to Consumer (B2C) - Explained
- Business to Government (B2G) - Explained
- Closing Ratio - Definition
- Brokerage Fee - Definition
- BANT Definition
- Offtake Agreement - Definition
- Markdown - Definition
- White Label Product - Definition
- Channel Stuffing - Definition
Advertising
- Native Advertising - Definition
- Contextual Advertising Definition
- Brand Stacking - Explained
- Advertising Appropriation - Definition
- Media Kit - Definition
- American Advertising Federation - Definition
- Advertising Allowance - Definition
- Advertorial - Definition
- Hierarchy of Effects Theory - Definition
SEO, Social Media, Direct Marketing
- Website URLs and Social Media Handles
- Doorway Page - Definition
- Drip Marketing - Definition
- Daily Active Users - Definition
- Domain Authority - Definition
- Quality Score (Web Marketing) - Definition
- Aspect Ratio - Definition
- Black Hat SEO - Definition
- Cost Per Click Definition
- Canonical Tag Definition
- Cloaking (SEO) Explained
- Click Through Rate Definition
- Cost Per Impression (CPM) Definition
- Landing Page Definition
- Long Tail Keywords - Definition
- Link Building - Definition
- Data On-Boarding - Definition
- Organic Search - Definition
- Page Rank - Definition
- Paid Search Marketing - Definition
- Push Notifications - Definition
- Pay Per Click - Definition
- Outbound Links - Definition
- Affiliate Marketing - Definition
- Search Engine - Definition
- Marketing Automation - Definition
- Microblogging - Definition
- Search Terms - Definition
- Search Engine Results Page - Definition
- Search Engine Reputation Management - Definition
- Freemium - Definition
- Viral Marketing - Definition
- White Hat SEO - Definition
- Search Engine Optimization (SEO) - Definition
- End User - Definition
- Social Media Marketing - Definition
- Infomercial - Definition
- Telemarketing - Definition
- Cold Calling - Definition
- Mobile Marketing - Definition
- Banner Advertising - Definition
- Click Fraud - Definition
- Adware - Definition
- Content Tags - Definition & Explanation
- Growth Hacking Definition
- Conversion Rate Opimization
- Cost Per Acquisition Definition
- Local Algorithm - Definition
- Customer Relationship Management - Explained
- Churn Rate - Definition
Popular Articles
- Systems Theory of Management - Explained
- International Product Cycle - Explained
- Business Law
- Quantitative Approach to Management - Explained
- Organization of a Contract
- Structured Problem vs Unstructured Problems - Explained
- Stability, Expansion, and Retrenchment Strategies - Explained
- Ownership Structure of Business Entities
- Human Relations Theory of Management - Explained