Business URLs and Social Media Handles - Explained
How to Secure your Website URL and Social Media Handles.
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Why Secure Website URLs?
When starting a business, many people often forget to determine if the name of your business is available for a custom URL (E.g., http://TheBusinessProfessor.com)
Your website is a calling card for your business. People need to be able to easily remember and find your website when looking for a business like yours.
What Type of URL Should You Get?
A ".com" suffix is the most popular type of URL. ".net" and ".org" are also extremely popular. Though many other types of suffix are becoming popular (e.g., ".io", ".co", ".me", ".biz", etc.). Government and educational organizations often use ".gov" or ".edu".
How Do You Buy a Website URL?
You can go to any hosting provider (such as GoDaddy) and check the availability of the website address. If the URL name is already registered, your options may be to use a different domain name or seek to purchase the domain name from the owner. May people purchase domain names in bulk in hopes of later selling the name for a profit.
Why Secure Business Social Media Handles?
As indicated for website URLs, it is important to go ahead and register your social media names before they are taken. For example, you will want to obtain www.facebook.com/(YourBusinessName). Twitter is becoming an increasingly popular outlet, so you may want to go ahead and establish your custom twitter handle (e.g., @a_business_site).