Business Buying Center - Explained
What is a Business Buying Center?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is a Business Buying Center?
Most businesses or organizations have what's called a buying center that makes the purchase decisions for the organization. The buying center takes part in every step of the purchase process. It may be responsible for identifying needs or figuring out when we need to make a purchase. As such, the buying center is responsible for:
- devising solutions for purchases that will meet our needs,
- evaluating those alternatives,
- negotiating the terms of purchase,
- setting and maintaining a budget, and
- Managing the buyer-seller relationship.
Related Topics
- Business to Business (B2B) Definition
- Business to Consumer (B2C) Definition
- Business to Government (B2G) Definition
- Business Customers are Different from Consumers
- What Drives Purchase Decisions?
- Types of Purchase Decisions
- Who Makes Purchase Decisions?
- Role of the Business Buying Center
- Identifying Options for Purchase
- Benefits/Detriments of B2B Relationships
- What is Included in a Business Relationship?
- What are Kickbacks a Bad Thing?