Marketing Dashboard - Explained
What is a Marketing Dashboard?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is as Marketing Dashboard?
A marketing dashboard is a tool useful for making decisions and for seeing the impact of those decisions. The marketing dashboard is just a digital console that reports and visually represents marketing data, including things like key performance indicators or KPIs or other metrics that we want to follow. For example, the marketing dashboard might include things like sales volume or revenue.
The dashboard gives us one place where we can go and get a snapshot of everything that's going on relative to the business's performance. It's also good for tracking the impact of our marketing strategy.
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- What Kinds of Data can we Use?
- Methods of Collecting Data
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- What Distorts the Results of Marketing Research?
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