Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Course Subjects
  • Tutoring
  • Home
  • Marketing, Advertising, Sales & PR
  • Principles of Marketing

Marketing Dashboard - Explained

What is a Marketing Dashboard?

Written by Jason Gordon

Updated at September 28th, 2021

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is as Marketing Dashboard?

What is as Marketing Dashboard?

A marketing dashboard is a tool useful for making decisions and for seeing the impact of those decisions. The marketing dashboard is just a digital console that reports and visually represents marketing data, including things like key performance indicators or KPIs or other metrics that we want to follow. For example, the marketing dashboard might include things like sales volume or revenue.

The dashboard gives us one place where we can go and get a snapshot of everything that's going on relative to the business's performance. It's also good for tracking the impact of our marketing strategy. 

Related Topics

  • Marketing Research Overview
  • Quantitative and Qualitative Research
  • Primary Research
  • Secondary Research
  • Determining the Right Marketing Strategy
  • What is a Marketing Information System?
  • What are Decision Support Systems?
  • What are Marketing Models?
  • What is a Marketing Dashboard?
  • What Kinds of Data can we Use?
  • Methods of Collecting Data
  • What are Focus Groups?
  • What is Group Think?
  • What are Scanner Data?
  • What is Web Tracking?
  • What is Ethnography?
  • What is Experimental` Research?
  • What is Use of Statistics
  • What Distorts the Results of Marketing Research?
  • Challenges of International Market Research?


marketing dashboard

Was this article helpful?

Yes
No

Related Articles

  • Net Promoter Score - Explained
  • Brand Equity - Explained
  • Competition-Driven Pricing - Explained



©2011-2023. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand