Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Find a Job
  • Tutoring
  • Home
  • Marketing, Advertising, Sales & PR
  • Principles of Marketing

Business Purchases - Explained

Types of Purchase Decisions Made by Businesses?

Written by Jason Gordon

Updated at September 28th, 2021

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What Types of Purchase Decisions do Businesses Make?

What Types of Purchase Decisions do Businesses Make?

The following are types of purchase decision:

  • Rebuy -  Rebuy is when a business runs out of something and needs to buy more. From the marketing standpoint, this is what we would like to see. It means we continue to do business. 
  • Modified Rebuy -  This is where you are purchase more or a slightly different version of something that you have previously purchased and used up. There is a bit more time and effort involved than a straight rebuy
  • New Task Rebuy - This is where we need to repurchase a product, but we decide that we want to try something different from what we previously purchase. This required customer effort in figuring out what options we have and then which one is best option to purchase. 


Related Topics

  • Business to Business (B2B) Definition
  • Business to Consumer (B2C) Definition
  • Business to Government (B2G) Definition
  • Business Customers are Different from Consumers
  • What Drives Purchase Decisions?
  • Types of Purchase Decisions
  • Who Makes Purchase Decisions?
  • Role of the Business Buying Center
  • Identifying Options for Purchase
  • Benefits/Detriments of B2B Relationships
  • What is Included in a Business Relationship?
  • What are Kickbacks a Bad Thing?
business purchases

Was this article helpful?

Yes
No

Related Articles

  • Advertising - Explained
  • Pricing a Product - Explained
  • Multi-Channel Distribution - Explained
  • Internet Search Marketing - Elements



©2011-2023. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand