What is Advertising?
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All right. So when we try to promote our
or our companies as marketers one of our
biggest weapons or tools is advertising.
What exactly is advertising? Well as any
non-personal communication about a
product brand or
idea. So the key here is that
we're gonna pay for it and in a lot of
cases we pay a lot for it
and the trade-off there or the benefit
though is that
typically we try to reach an awful lot
of people and that's why we call it
communication. So it's mass communication
that we pay for in order to get our
Oftentimes with advertising we target
in other words we target people who are
going to actually buy our product and
Sometimes though we can also target what
we call intermediaries
wholesalers or retailers people that
we want to carry our product or sell our
and generally speaking when we use
like I said before we're really trying
to target large audiences.
Sometimes we're really focused on who
we're trying to reach but we're not
individualize or personalize our message
when we advertise,
advertising is for larger audiences.
So in a nutshell
that's what advertising is all about.