AIDA Model (Sales) - Explained
What is the AIDA Model?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is the AIDA Model?
The key goals of promotion are informing, persuading, and reminding. We often undertake promotion using the AIDA model. AIDA is an acronym that stands for Attention, Interest, Desire, and Action. It sales and marketing, it is an organizational structure used to induce a sale or influence consumers purchase decision.
Through promotional activities, marketers seek to move customers through these stages. This begins by getting the customer's attention. In other words, we need to make them aware of us and our product.
The second stage is to create some level of interest in what we have to offer. So, we need to communicate the benefits of our product or our brand to the audience.
The next stage is desire. That is, the potential customer's interest must move into a desire or want for the product we are offering. To do this, we must demonstrate the advantages of our product versus others and create a want in the customer's mind
The last stage of the AIDA model is action. In essence, we have to close the deal. That is, we need to take the steps necessary to consummate the sales transaction.
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