Push vs Pull Strategy (Marketing)
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All right. As marketers when we promote
products or our company or our brand we
often have different goals in mind
and so that can steer who we try to
Another key uh consideration in terms of
who we target with our promotions
is our overall strategy. So the question
what is a push strategy versus a pull
because these are our two main options
Well the difference here is it's a
strategic choice between promoting to
which are our wholesalers, our retailers,
the people that sell our products
or the people that we want to buy our
products, in other words consumers.
So with a push strategy we target those
intermediaries we target those
wholesalers and retailers and we try to
get them to sell our product.
On the other hand with a pull strategy
we try to communicate to our consumers
and try to get them to buy the product
so we we want to
motivate them in a pull strategy.
Either way the end goal is to sell the
but it's really a question of who we
target with our promotions.
Depending on whether we use a push
strategy or a pull strategy
that will determine which actual
promotional tools we want to use
and which media we want to use whether
it's television ads targeting the
or a printed publication that we send
wholesalers to try to convince them they
should sell our product
or any other way that we could
The choice will depend on the target
audience and that's the key difference
between a push strategy
and a pull strategy.