Marketing Strategy - Explained
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All right. So what makes a good marketing
Well that's hard to say because there
are an awful lot of decisions involved
as you can see from this little diagram.
We have to think about the product and
all the features it will include,
we have to think about the price what
price will give
value to the customer as well as the
company, we have to think about the
proper placement of the product or where
to sell it
how to get it there, and lastly we also
have to think about how to promote the
product how to
reach the people that we want to inform
or persuade to buy our product.
So all of those things represent a lot
of different decisions that we make as
marketers or marketing managers.
In the middle of all that as you see
here is our target market
so that could be considered the most
important question of who should we be
trying to sell to,
because what makes a good marketing
strategy is when our product,
our price, our place, and our promotion
all work together as one strategy
in order to reach that target market.