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Marketing Ps - Packaging

What is Packaging in the Marketing Mix?

Written by Jason Gordon

Updated at April 14th, 2022

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Table of Contents

What is Packaging in the Marketing Mix?

What is Packaging in the Marketing Mix?

Packaging is made up of various elements. The below questions demonstrate some primary considerations for packaging of a product. 

  • How the product will be protected?
  • Are the packaging and labeling regulations met?
  • How are products to be packaged for shipping, end-user display? What physical handling is required?
  • Are display aids (clip racks, bins, etc.) to be provided to retailers?
  • Does packaging meet regulatory agency requirements (labeling, seals, etc.)?
  • Is packaging eye appealing, complementary to product, portraying universal labeling, coded, priced?


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Related Topics

  • What is a Marketing Strategy (Marketing Mix)?
  • 4Ps (sometimes 5, 6, or 7 Ps) of Marketing Definition
  • Marketing 4 Ps - What is Product?
  • Marketing 4 Ps - What is Placement?
  • Marketing 4 Ps - What is Price?
  • Marketing 4 Ps - What is Promotion?
  • Marketing 4 Ps - What is Packaging?
  • Marketing 4 Ps - What is Process?
  • Elements of a Good Marketing Strategy?
  • What is a Marketing Plan?
  • Outline for Marketing Plan
  • The Mission and Product/Service Statement
  • Situation Analysis
  • Target Market
  • Marketing Objectives and Goals
  • Marketing Strategy
  • Action Plan
  • Budget
  • Controls
marketing ps packaging 4 ps 5 ps marketing mix

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