Marketing Ps - Packaging
What is Packaging in the Marketing Mix?
Written by Jason Gordon
Updated at August 1st, 2021
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What is Packaging in the Marketing Mix?
Packaging is made up of various elements. The below questions demonstrate some primary considerations for packaging of a product.
- How the product will be protected?
- Are the packaging and labeling regulations met?
- How are products to be packaged for shipping, end-user display? What physical handling is required?
- Are display aids (clip racks, bins, etc.) to be provided to retailers?
- Does packaging meet regulatory agency requirements (labeling, seals, etc.)?
- Is packaging eye appealing, complementary to product, portraying universal labeling, coded, priced?
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