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5Ps - Packaging

Written by Jason Gordon

Updated at December 2nd, 2020

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What is Packaging in the 5Ps?

  • How the product will be protected?
  • Are the packaging and labeling regulations met?
  • How are products to be packaged for shipping, end-user display? What physical handling is required?
  • Are display aids (clip racks, bins, etc.) to be provided to retailers?
  • Does packaging meet regulatory agency requirements (labeling, seals, etc.)?
  • Is packaging eye appealing, complementary to product, portraying universal labeling, coded, priced?
Next Article: 5 Ps - Process Back to: MARKETING

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