Marketing Strategy - Explained
What is a Marketing Strategy?
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
What is the Marketing Mix?
The marketing mix is made up of the 4 Ps of marketing. These include:
- Product - The value proposition being offered
- Price - The price charged for the product
- Place - Where the product will be offered and how it will be offered in the market(s)
- Promotion - How potential customers will be made aware of the business, brand, or product.
Next Article: 5 Ps - Product Back to: MARKETING
What is Marketing Strategy?
In the previous material, we discussed the methods and procedures for developing a competitive strategy. These same strategies can be used to develop a competitive marketing strategy. Recall that the process is as follows:
- Identify potential strategies
- Undertake a SWOT analysis to determine your potential to execute any given strategy.
- Undertake a Porters Five Forces analysis to determine where you stand in the market.
- Use this information to develop or choose a strategy that fits your ability.
Part of the marketing strategy necessary deals with allocating your resources efficiently to achieve your marketing function. The most common and well-known model for strategically allocating marketing resources is known as the 4 Ps or 5 Ps (some break the plan into as many as 8 Ps). The 5 P framework assigns market attributes into one of these five categories in order to employ them in an organized manner. You will allocate your resources consistently with your business strategy.