Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Find a Job
  • Tutoring
  • Home
  • Marketing, Advertising, Sales & PR
  • Principles of Marketing

Sales Promotion - Explained

What is Sales Promotion?

Written by Jason Gordon

Updated at September 28th, 2021

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is Sales Promotion? How do we Make Customers or Intermediaries to Take Action?

What is Sales Promotion? 

Sales promotion is any activity or the all the activities designed to encourage interest in trial of or purchase of a product by potential customers or intermediaries. 

There are two main takeaways in the above definition. First, sales promotions tries to get people to take action. The second takeaway  is that it could be targeting either customers or intermediaries (which are wholesalers and and retailers people that sell our product). 


How do we Make Customers or Intermediaries to Take Action?

There are numerous promotion methods to induce customers or intermediaries to buy or sale our products. We can use coupons or discounts or sales. We can give rebates or allowances. Allowances are kind of like rebates for wholesalers and retailers. They are designed to get people to purchase now so they can get that that lower price or that money back.

Another tactic is to give out samples. The goal there, of course, is that people will try it and then decide whether to buy it. 

Lastly, a major tool for sales promotion is what we call point-of-purchase displays. This is when you're in the store and you see a bunch of a particular product on display somewhere; or, maybe you see like some signs or or other things to promote a particular product. In any event, the purchase display is meant to grab the customers attention and create the impulse to buy at that moment.

Related Topics

  • What is Promotion?
  • What is Advertising?
  • What is Publicity?
  • What is Public Relations?
  • What is Sales Promotion?
  • What is Personal Selling?
  • What is Communication?
  • Word of Mouth Marketing
  • What is the AIDA Model?
  • Integrated Marketing Communication
  • Push Strategy vs Pull Strategy
  • Net Promoter Score
promotion sales promotion

Was this article helpful?

Yes
No

Related Articles

  • Relationship Management (Marketing) - Explained
  • Importance of Product Packaging - Explained
  • Marketing Objectives and Goals - Marketing Plan
  • Penetration Pricing - Explained



©2011-2023. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand