Importance of Product Packaging - Explained
Why Product Packaging is Important?
Written by J. Mance Gordon
Updated at April 17th, 2024
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Why is Product Packaging Important?
How we package our product is important for how we create or increase consumer value.
A key functions of a product's packaging is preserving the product or keeping it safe. Keeping it from being damaged in transportation or keeping it fresh during storage.
Packaging can also make the product easier to use. Think about dispensers on laundry detergent for example.
Lastly, branding is conveyed by way of the packaging. For example, when you see a bottle of coca-cola you probably recognize that bottle as coca-cola bottle right away. Packaging can include the shape, color, materials, labeling, etc.
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