Choosing a Marketing Strategy - Explained
What is the Right Marketing Strategy?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is the Right Marketing Strategy?
There are several common approaches to choosing the best marketing strategy, including Prior Experience and Research Data.
Employing research data requires expertise in collecting, analyzing, and interpreting the right type of data. Another question is, where do we get the data. In some instances, the data may be openly available or easy to access. Other times, though all the data we have might be great, it might not be sufficient that's where marketing research comes in. Sometimes, we have to go out and get the data ourselves, analyze it, then interpret it to come up with new information. That's what marketing research is all about.
What are Decision Support Systems?
Decision support systems are computer programs or platforms that can help us make sense of a great deal of data and information. They can help guide our decision making as we develop our marketing strategy.
Related Topics
- Marketing Research Overview
- Quantitative and Qualitative Research
- Primary Research
- Secondary Research
- Determining the Right Marketing Strategy
- What is a Marketing Information System?
- What are Decision Support Systems?
- What are Marketing Models?
- What is a Marketing Dashboard?
- What Kinds of Data can we Use?
- Methods of Collecting Data
- What are Focus Groups?
- What is Group Think?
- What are Scanner Data?
- What is Web Tracking?
- What is Ethnography?
- What is Experimental` Research?
- What is Use of Statistics
- What Distorts the Results of Marketing Research?
- Challenges of International Market Research?