What is Marketing?
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Okay what is marketing?
Well if you ask me marketing is
everything related to business because
marketing has input on all those
but to refer to a more technical
I would look to the american marketing
association and as you see here this
definition is pretty technical so let me
just read it to you.
Marketing is the activity set of
and processes for creating communicating
delivering and exchanging offerings that
have value for customers,
clients, partners, and society at large.
So as you can see here there are an
awful lot of things involved in
while most of us just think of sales or
you can see that there's a lot more to
it than that. For one thing there are a
lot of different
uh bodies involved or groups if you want
to think of it that way
the institutions and the processes for
creating and communicating and
that goes way beyond just sales and
The key to this definition though is
What we do in marketing is all about
and then as you see on the back end of
the definition that exchange should have
customers clients our partners
and society at large and that is