Marketing Ethics - Explained
What is the Role of Ethics in Marketing?
Written by Jason Gordon
Updated at September 28th, 2021
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
What is the Role of Ethics in Marketing?
Ethics in marketing simply means doing the right thing when making marketing decisions or taking marketing actions. What is right is generally determined by what the marketer feels or understands as consistent with personal values, industry standards, and customer expectations.
Marketing ethically is important, as it is the basis for creating trust and confidence in a product or brand.
Historically, marketing has been plagued by largely unethical tactics. For example, traveling salespeople came into a town, duped folks into buying an inferior product, and left before the inferior nature of the product was realized.
This type of behavior has largely subsided based upon consumer protection laws, internet reviews of products, and the increased information and options available to consumers.
Related Topics
- What is Marketing?
- Role of Marketing in the Organization
- Role of Marketing in Society
- Micro and Macro Marketing
- Why Does Marketing Matter?
- Purpose of Marketing
- Tasks of Marketing
- Marketing Affects the Economy
- Marketing Changes over Time
- What is the Marketing Concept?
- Relationships Matter in Marketing
- End User
- What do Marketing Managers Do?
- What is a Marketing Program?
- Role of Ethics in Marketing
- Social Responsibility and Marketing
- Marketing and Sustainability
