How Marketing Changes Over Time
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Okay so as we go through time
we can see that marketing's uh role or
marketing in general has changed
quite a bit uh from face to face.
So the initial focus of marketing was on
we were just we weren't really buying
and selling we were trading between
each other, and then we moved into a
the focus was on businesses and their
production capacity so that was the
focus on production where
the the goal was just to make make make
then the rest would take care of itself
at least that was the the thinking.
Well then the next phase was where we
found a focus on sales
and this is uh shaped the way we think
about marketing today
not necessarily in a very positive way
but during this era or this time frame
the the goal of marketing was to sell at
So we weren't really thinking about
what happens after we were just thinking
making the deal. So we get the customers
they get our product and whatever
happens after that
so be it that was the the time period or
phase of marketing where we just had a
focus on sales.