Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Home
  • Marketing, Advertising, Sales & PR
  • Principles of Marketing

How Marketing Changes Over Time

How does Marketing Change Over Time?

Written by Jason Gordon

Updated at September 28th, 2021

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

How does Marketing Change Over Time?Trading ProductionSalesCustomer Satisfaction

How does Marketing Change Over Time?

Trading 

The initial focus of marketing was on trading. That it, it was focused simply upon the exchange of value. How doe you consummate the trade of value between two individuals? It was highly procedural in nature.

Production

Then we moved into a phase where the focus was on businesses and their production capacity. Just produce as much as possible and the rest would take care of itself. 

The next phase was focused on sales. The idea was to sell at all costs. There was very little focus on what happens after the customer receives the product.

Marketing has either followed or led businesses development over the years. The shift toward production was marked by the Industrial Revolution. Machines began making our products, and humans manned the assembly line. This led to expanded capacity for production that would outpace demand.

Sales

The next phase was where we found a focus on sales and this shaped the way we think about marketing today. During this era or this time frame the the goal of marketing was to sell at all cost.

So we weren't really thinking about what happens afterward. There was very little focus on creating loyalty, brand awareness, future sales, etc. 

Customer Satisfaction

Marketers soon realized that, to be successful in business, you have to  focus on the customer's overall satisfaction. 

This starts with providing a product that actually satisfies the customers' needs. It also entails creating some level of satisfaction with the process involved with delivering the product the the image or brand of the company from which they are purchasing. 

This is where we are today in the field of marketing. 

Related Topics

  • What is Marketing?
  • Role of Marketing in the Organization
  • Role of Marketing in Society
  • Micro and Macro Marketing
  • Why Does Marketing Matter?
  • Purpose of Marketing
  • Tasks of Marketing
  • Marketing Affects the Economy
  • Marketing Changes over Time
  • What is the Marketing Concept?
  • Relationships Matter in Marketing
  • End User
  • What do Marketing Managers Do?
  • What is a Marketing Program?
  • Role of Ethics in Marketing
  • Social Responsibility and Marketing
  • Marketing and Sustainability

Was this article helpful?

Yes
No

Related Articles

  • Law of 29 (Marketing) - Explained
  • Pricing a Product - Explained
  • Importance of Marketing - Explained
  • Outline for Marketing Plan - Explained



©2011-2021. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand