0:00:00.640,0:00:06.720

Okay so as we go through time

0:00:03.360,0:00:08.720

we can see that marketing's uh role or

0:00:06.720,0:00:11.759

marketing in general has changed

0:00:08.720,0:00:14.240

quite a bit uh from face to face.

0:00:11.759,0:00:15.200

So the initial focus of marketing was on

0:00:14.240,0:00:17.199

trading

0:00:15.200,0:00:19.359

we were just we weren't really buying

0:00:17.199,0:00:22.400

and selling we were trading between

0:00:19.359,0:00:23.439

each other, and then we moved into a

0:00:22.400,0:00:25.519

phase where

0:00:23.439,0:00:27.279

the focus was on businesses and their

0:00:25.519,0:00:29.199

production capacity so that was the

0:00:27.279,0:00:31.920

focus on production where

0:00:29.199,0:00:32.559

the the goal was just to make make make

0:00:31.920,0:00:34.480

and

0:00:32.559,0:00:36.719

then the rest would take care of itself

0:00:34.480,0:00:39.280

at least that was the the thinking.

0:00:36.719,0:00:41.520

Well then the next phase was where we

0:00:39.280,0:00:44.800

found a focus on sales

0:00:41.520,0:00:46.559

and this is uh shaped the way we think

0:00:44.800,0:00:49.840

about marketing today

0:00:46.559,0:00:53.199

not necessarily in a very positive way

0:00:49.840,0:00:56.000

but during this era or this time frame

0:00:53.199,0:00:57.199

the the goal of marketing was to sell at

0:00:56.000,0:01:00.399

all cost.

0:00:57.199,0:01:03.440

So we weren't really thinking about

0:01:00.399,0:01:04.239

what happens after we were just thinking

0:01:03.440,0:01:07.840

about

0:01:04.239,0:01:08.320

making the deal. So we get the customers

0:01:07.840,0:01:10.320

money

0:01:08.320,0:01:11.439

they get our product and whatever

0:01:10.320,0:01:14.799

happens after that

0:01:11.439,0:01:15.280

so be it that was the the time period or

0:01:14.799,0:01:17.600

the

0:01:15.280,0:01:21.840

phase of marketing where we just had a

0:01:17.600,0:01:21.840

focus on sales.