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Role of Marketing in Society - Explained

What is the Role of Marketing Society?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

What is the Role of Marketing in Society?

What is the Role of Marketing in Society?

The role of marketing in society is to:

  • Provide Goods and Services - The essence of a market involves the exchange of value in the form of goods, services, and information. Marketing makes people aware of those goods and services - whether those goods are a basic need or a personal want. 
  • Public Service Announcements - A critical role of marketing is to disseminate important information to the public. PSAs are generally disseminated by the Government or designated Non-Governmental Organization (NGO). 
  • Non-Profits - Non-profits exist for the public good. As such, making individuals aware of that public good is essential to the non-profit mission. 


Related Topics

  • What is Marketing?
  • Role of Marketing in the Organization
  • Role of Marketing in Society
  • Micro and Macro Marketing
  • Why Does Marketing Matter?
  • Purpose of Marketing
  • Tasks of Marketing
  • Marketing Affects the Economy
  • Marketing Changes over Time
  • What is the Marketing Concept?
  • Relationships Matter in Marketing
  • End User
  • What do Marketing Managers Do?
  • What is a Marketing Program?
  • Role of Ethics in Marketing
  • Social Responsibility and Marketing
  • Marketing and Sustainability
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