Role of Marketing in Society - Explained
What is the Role of Marketing Society?
Written by Jason Gordon
Updated at September 28th, 2021
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What is the Role of Marketing in Society?
The role of marketing in society is to:
- Provide Goods and Services - The essence of a market involves the exchange of value in the form of goods, services, and information. Marketing makes people aware of those goods and services - whether those goods are a basic need or a personal want.
- Public Service Announcements - A critical role of marketing is to disseminate important information to the public. PSAs are generally disseminated by the Government or designated Non-Governmental Organization (NGO).
- Non-Profits - Non-profits exist for the public good. As such, making individuals aware of that public good is essential to the non-profit mission.
Related Topics
- What is Marketing?
- Role of Marketing in the Organization
- Role of Marketing in Society
- Micro and Macro Marketing
- Why Does Marketing Matter?
- Purpose of Marketing
- Tasks of Marketing
- Marketing Affects the Economy
- Marketing Changes over Time
- What is the Marketing Concept?
- Relationships Matter in Marketing
- End User
- What do Marketing Managers Do?
- What is a Marketing Program?
- Role of Ethics in Marketing
- Social Responsibility and Marketing
- Marketing and Sustainability
