What is a Marketing Program?
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All right. So what is a marketing program?
Well the marketing program is a way of
the full scale of our marketing activity
for the entire company.
Okay. So this gets broken down by our
or product families so sometimes we have
products that group together
and and they are similar somehow or have
kind of brand so we call that a product
and our marketing program is going to
break out those products or product
Then we're going to have a marketing
strategy for each one of those
products or product families in that
case we would have a bunch of different
marketing strategies for just our one
those would be included in our marketing
program as well.
And then we have our marketing plans
timelines, budgets of sorts, resources
that we need,
as well as control measures and ways of
to see if we're on plan or not so we'll
have those marketing plans all together
within our marketing program. So as you
can see from
this breakdown of our marketing program
it really will include
everything that we do in marketing.