End User (Marketing) - Explained
What is an End User?
Written by Jason Gordon
Updated at January 5th, 2022
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What is an End User?
The end-user refers to the ultimate person who consumes a product or service. This term offers a sense of distinction between the individual who buys and makes use of goods or services, and the ones who design, develop, or manufacture the product. For developing an excellent product or service, the individuals who design, formulate, research, and promote the product or service should prioritize the preferences and needs of end-users, rather than their own. For instance, a tech programmer creating a special online platform trading multiple currencies would emphasize more on creating a user-friendly interface, and finding out what approach the end-user would follow, what content he or she would like to view, what steps he or she would take for having a quick access to information, what he or she would require to do the trade, and what he or she would do after the trading session finishes.
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Academic Research on End Users
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