Social Responsibility in Marketing - Explained
What is the Role of Social Responsibility in Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Social Responsibility in Marketing?
Social responsibility for an organization generally regards making decisions and carrying on operations in a manner that creates a positive impact or minimizes the negative impact upon society at large.
Creating a positive societal impact or reducing a negative impact can be in any area that affects or is of interest to society. This may include areas with social, environmental, economic, and psychological impact.
Marketing is a core function of business, and it can be carried out in a socially responsible manner. That is, is can be carried out in a manner that creates a positive impact or reduces the negative impact in any of the aforementioned areas.
Examples of socially responsible marketing might include:
- Safe product design and development - A company may reduce health impacts through safe manufacturing methods. Further, the business may lessen the environmental impact through production methods that reduce waste and employ sustainable materials.
- Treating Customers and Clients Well - This creates a positive social impact among people. It promotes the positive mental health aspects associated with positive attitudes and happiness.
- Communicating a Positive Message - Marketers communicate the activities of the company to the outside world. Community awareness reinforces the importance of socially responsible activities by a company.
In summary, there are numerous manners in which marketing practice can be done in socially responsible manner. While this type of activity may incur additional costs, it is generally understood to create
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