5 Ps - Product
Written by Jason Gordon
Updated at June 11th, 2021
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What is Product in the 5Ps?
What product(s) will you be putting into the market? This section refers to all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories. Specifically, include the following information:
- Product lines or Variations
- Brand Name(s) of carried products
- Quality levels
- Warranty or Guarantees
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