What is the Role of Marketing in an Organization? 

Marketing is used for has the following roles in an organization: 

• Product Development - Well starting at the very beginning what products should we make and what features should it have?
• Promotion - How do we make the product or organization known to those in the market. 
• Product Pricing - What should be the amount of value exchanged for the product?
• Sales - How do you carry out the transaction that changes ownership of the product?
• Distribution - How do you get the product in the hands of the consumer or customer?
• Creating Revenue - How does the product generate revenue for the business (e.g., sales, licensing, etc.)

Related Topics

• What is Marketing?
• Role of Marketing in the Organization
• Role of Marketing in Society
• Micro and Macro Marketing
• Why Does Marketing Matter?
• Purpose of Marketing
• Tasks of Marketing
• Marketing Affects the Economy
• Marketing Changes over Time
• What is the Marketing Concept?
• Relationships Matter in Marketing
• End User
• What do Marketing Managers Do?
• What is a Marketing Program?
• Role of Ethics in Marketing
• Social Responsibility and Marketing
• Marketing and Sustainability