Role of Marketing in an Organization - Explained
What roles does marketing play in a Business?
Written by J. Mance Gordon
Updated at April 17th, 2024
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
What is the Role of Marketing in an Organization?
Marketing is used for has the following roles in an organization:
- Product Development - Well starting at the very beginning what products should we make and what features should it have?
- Promotion - How do we make the product or organization known to those in the market.
- Product Pricing - What should be the amount of value exchanged for the product?
- Sales - How do you carry out the transaction that changes ownership of the product?
- Distribution - How do you get the product in the hands of the consumer or customer?
- Creating Revenue - How does the product generate revenue for the business (e.g., sales, licensing, etc.)
Related Topics
- What is Marketing?
- Role of Marketing in the Organization
- Role of Marketing in Society
- Micro and Macro Marketing
- Why Does Marketing Matter?
- Purpose of Marketing
- Tasks of Marketing
- Marketing Affects the Economy
- Marketing Changes over Time
- What is the Marketing Concept?
- Relationships Matter in Marketing
- End User
- What do Marketing Managers Do?
- What is a Marketing Program?
- Role of Ethics in Marketing
- Social Responsibility and Marketing
- Marketing and Sustainability