What is the Role of Marketing in an Organization?
Marketing is used for has the following roles in an organization:
- Product Development – Well starting at the very beginning what products should we make and what features should it have?
- Promotion – How do we make the product or organization known to those in the market.
- Product Pricing – What should be the amount of value exchanged for the product?
- Sales – How do you carry out the transaction that changes ownership of the product?
- Distribution – How do you get the product in the hands of the consumer or customer?
- Creating Revenue – How does the product generate revenue for the business (e.g., sales, licensing, etc.)
Related Topics
- What is Marketing?
- Role of Marketing in the Organization
- Role of Marketing in Society
- Micro and Macro Marketing
- Why Does Marketing Matter?
- Purpose of Marketing
- Tasks of Marketing
- Marketing Affects the Economy
- Marketing Changes over Time
- What is the Marketing Concept?
- Relationships Matter in Marketing
- End User
- What do Marketing Managers Do?
- What is a Marketing Program?
- Role of Ethics in Marketing
- Social Responsibility and Marketing
- Marketing and Sustainability