Areas of Ethics in Marketing - Explained
In what areas does ethics Affect Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
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Where does Ethics Apply in Marketing?
Ethics is important in various areas of marketing including:
- Sales - Overcoming a history of unethical sales practices.
- Advertising - Advertise in ways that reflect reality and that that give a real or accurate portrayal of our product, our brand, and what we do.
- Product Design - Make sure we design products in a way to achieve the purpose of the product in a safe manner.
- Production Process - This includes minimizing environmental impact and fair labor standards.
- Pricing - Depending on the nature of the product (eg. Medication), pricing may be an ethical consideration - as it affects access to the product.
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