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Selective Distribution - Explained

What is Selective Distribution?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

What is Selective Distribution? 

What is Selective Distribution? 

Selective distribution is considered to be a medium level of product availability that seeks to balance product availability with inventory and storage costs. 

Selective distribution is used when we don't need to have the product on every corner market shelf. We can be more selective with our outlets. This can improve our product or brand image as well as limit those costs of inventory storage. 

Selective distribution also allows us to be more careful about the outlets with which we work. It requires that customers be willing to go a little bit out of their way to get our product.

Related Topics

  • What Does "Place" or "Placement" Mean?
  • What is a Distribution Channel?
  • What is Direct Distribution and Indirect Distribution
  • What is Multi-Channel Distribution?
  • What is a Channel System?
  • Vertical Market
  • Vertical Integration
  • Ideal Market Exposure
  • Intensive Distribution
  • Selective Distribution
  • Exclusive Distribution
  • Discrepancy of Assortment
  • Discrepancy of Quantity
  • Channel Conflict
  • Channel Stuffing


Related Topics

  • What Does "Place" or "Placement" Mean?
  • What is a Distribution Channel?
  • What is Direct Distribution and Indirect Distribution
  • What is Multi-Channel Distribution?
  • What is a Channel System?
  • Vertical Market
  • Vertical Integration
  • Ideal Market Exposure
  • Intensive Distribution
  • Selective Distribution
  • Exclusive Distribution
  • Discrepancy of Assortment
  • Discrepancy of Quantity
  • Channel Conflict
  • Channel Stuffing
selective distribution

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