Multi-Channel Distribution - Explained
What is Multi-Channel Distribution?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Multi-Channel Distribution?
Multi-channel distribution is simply the sale and transfer of product through multiple channels of distribution - typically both direct and indirect channels. Multi-channel distribution is a popular choice in today's world because it increases product availability in the sense that people can buy where they want to buy.
It also can help us to maintain some margin on those direct sales. We can gain a higher profit from those units that we sell directly.
Related Topics
- What Does "Place" or "Placement" Mean?
- What is a Distribution Channel?
- What is Direct Distribution and Indirect Distribution
- What is Multi-Channel Distribution?
- What is a Channel System?
- Vertical Market
- Vertical Integration
- Ideal Market Exposure
- Intensive Distribution
- Selective Distribution
- Exclusive Distribution
- Discrepancy of Assortment
- Discrepancy of Quantity
- Channel Conflict
- Channel Stuffing