Benefits of Ethical Marketing - Explained
What are the Benefits of Ethical Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
What are the Benefits of Ethical Marketing?
There are numerous benefits to both company and society from ethical marketing practices. Some of the primary benefits include:
- Reputation - Companies that market consistent with ethical norms or expectations build a positive reputation with the public.
- Customer Satisfaction/Loyalty - Delivering a product that is consistent with advertising establishes trust or confidence with customers. This results in customer happiness and generates return customers based upon loyalty to the product, company, or brand.
- Increased Sales - Ethical marketing campaigns generally have a better long-term effect on sales. Unethical practices tend to be discovered and have a short-term effect at best.
- Improved Standard of Living/Health - The overall sense of fairness and equity that results from ethical business practices (particularly marketing), results in an overall improved standard of living for customers.
Related Topics