What are the Benefits of Ethical Marketing?

There are numerous benefits to both company and society from ethical marketing practices. Some of the primary benefits include:

• Reputation – Companies that market consistent with ethical norms or expectations build a positive reputation with the public. 
• Customer Satisfaction/Loyalty – Delivering a product that is consistent with advertising establishes trust or confidence with customers. This results in customer happiness and generates return customers based upon loyalty to the product, company, or brand. 
• Increased Sales – Ethical marketing campaigns generally have a better long-term effect on sales. Unethical practices tend to be discovered and have a short-term effect at best. 
• Improved Standard of Living/Health – The overall sense of fairness and equity that results from ethical business practices (particularly marketing), results in an overall improved standard of living for customers.

Related Topics

• What are Ethics?
• Why are Ethics Important to Marketing?
• What is Micro-Marketing?
• What is Macro-marketing?
• In what ways do Ethics Interact with Marketing?
• What are the risks of Unethical Marketing?
• What are the Benefits of Ethical Marketing?