Risks of Unethical Marketing - Explained
What are the Risks of Unethical Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What are the Risks of Unethical Marketing?
Marketing practice entails numerous form of risk for the company and society. The primary risks are as follows:
- Brand/Image - Unethical marketing affects our brand image in the eyes of consumers.
- Fines - The government levies fines from breaches of consumer protection laws and unfair trade practices. Also, private individuals can bring lawsuits based on unethical marketing practices.
- Jail Time - Unethical practices that hurt society or individuals are commonly the subject of criminal law. This is particularly true when the unethical behavior relates to fraud.
- Societal Harm - Marketing practices, such as product design, if done unethically, has the ability to harm the physical or mental well-being of the public. Also, public confidence is harmed when marketers employ unethical practices.
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