Marketing Mix - People
What is the People component of the Marketing Ps?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is People in the Marketing Mix?
What are People as part of the Marketing Mix?
People are anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service, designing it, marketing, managing teams, representing customers, recruiting and training.