What is a Marketing Information System? 

A marketing information system is a decision-making tool. More specifically, it is a computer system that’s designed to collect store analyze and distribute marketing data that helps us to understand what’s really going on inside and outside of our organization.

The marketing information system starts with a data warehouse. This can be any kind of system capable of storing all the data that’s available.

Next, we need a decision support system. This is a computer program (or set of programs) that allows us to interpret the available data to come up with information or to derive information from it. Basically, it helps us to understand data and make meaningful decisions based on it.

Related Topics

• Marketing Research Overview
• Quantitative and Qualitative Research
• Primary Research
• Secondary Research
• Determining the Right Marketing Strategy
• What is a Marketing Information System?
• What are Decision Support Systems?
• What are Marketing Models?
• What is a Marketing Dashboard?
• What Kinds of Data can we Use?
• Methods of Collecting Data
• What are Focus Groups?
• What is Group Think?
• What are Scanner Data?
• What is Web Tracking?
• What is Ethnography?
• What is Experimental` Research?
• What is Use of Statistics
• What Distorts the Results of Marketing Research?
• Challenges of International Market Research?