Marketing Information System - Explained
What is a Marketing Information System?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is a Marketing Information System?
A marketing information system is a decision-making tool. More specifically, it is a computer system that's designed to collect store analyze and distribute marketing data that helps us to understand what's really going on inside and outside of our organization.
The marketing information system starts with a data warehouse. This can be any kind of system capable of storing all the data that's available.
Next, we need a decision support system. This is a computer program (or set of programs) that allows us to interpret the available data to come up with information or to derive information from it. Basically, it helps us to understand data and make meaningful decisions based on it.
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