Marketing Affects the Economy - Explained
How does Marketing Affect the Economy?
Written by J. Mance Gordon
Updated at April 17th, 2024
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How does Marketing Affect the Economy?
Marketing decisions affect how resources are allocated or distributed throughout the system. That is, it determines who has access to and can obtain resources. Decisions, such as product development, pricing, promotion, affect the total productivity associated with a product. It affects the level of demand for a product. The operations function carried out by marketers ensure the consistent supply of resources to meet demand.
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