Search Terms (Marketing) - Explained
What are Internet Search Terms?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What are Search Terms?
Oftentimes, web users launch queries on search engines, they seek relevant information, website contents, news articles, images, maps and other snippets relevant to their topic of search. A search query can only be initiated using a search term. A search term refers to a word or a strong of words that a web user types in a search engine to get appropriate results. A search term is also called a keyword. While people use search terms to get relevant information displayed on search engine result pages, marketers also use keywords to make their website visible and have a top rank on search engines.
How are Internet Search Terms Use?
Basically, the results you will get on a search engine depends on the search terms or keywords you use. This means using inappropriate words that are unrelated to your topic of search can result in getting irrelevant results. A keyword is crucial as this helps search engines to use algorithms to filter pages and websites to get the relevant information a user needs. Also, search terms can generate both organic results and sponsored results. At times, when you enter a search term and advertisements are displayed on your SERP, these are called sponsored results or pay-per-click system in which search engines get paid by advertisers.
Search Engine Optimization (SEO)
Every websites aim is to enhance their visibility and have a wider reach on the digital phase. One of the strategies that websites and businesses use to boost their performance and visibility is Search Engine Optimization (SEO). This is a technique used by businesses to increase their number of visitors and maximise their ranking on search engines. SEO is an unpaid search marketing through which businesses and websites have a high-ranking through the use of unique search terms and keywords. Websites are arranged on search engines in accordance to their levels of quality, their reputation and informative contents. SEO is a vital tool that marketers use to enhance their reputation and visibility through the use of unique search terms.