What is Contextual Advertising?

Contextual Advertising is an advertisement that is related to the contents and the theme of a website or a part of it and also the searches, interests and needs of the user who enters it. This system utilizes platforms like Google AdSense to get the banners which appear on the portals which use them to achieve a higher rate of return.

How does Contextual Advertising Work?

This concept adopts the idea of not employing the use of intrusive advertising and but instead values the interest of the user. This advertising is related to the content that is being viewed and the one arousing the consumer's curiosity and thus has high efficiency and does not create the feeling of something which is imposed to elicit the attention of the consumer. The modern audience generally frowns upon everything which has an intrusive character and so this type of advertisement is seen as a mild alternative that works. It is paid for each click obtained since it follows the lines of PPC marketing. The price of each ad depends on the type of website it is located in and the position of the ad within site. For example, an ad placed on the cover of a popular digital press medium will have a higher rate than that set at the bottom of a blog that rarely has any audience. The contextual adverts are designed to obtain great benefit following the click on ads and a great possibility of getting leads through individuals who enter them. This type of campaign is based on the theme of the location of the ad and the interests of the consumers; thus it appeals to them greatly and is likely to be more interesting. This advertising is designed to achieve a triple benefit. It benefits the platform where it is placed because it has a higher probability of being clicked by readers. This advertisement helps the advertising company since it attracts more customers. Finally, it benefits the consumers by providing something which may be useful to them.