Positioning (Marketing) - Explained
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All right so as marketers we have to
think a lot about
what people think about us and our brand.
One key tool we have to help us with
that is what's called positioning.
So, what is positioning ? Well it's a way
positioning our product or brand in
comparison to the competition
in other words it's what people think
our product or our brand compared to
the other options on the market and
meaningful tool for us because one it
helps us to understand the consumer
and to mold their view of our product
but it also allows us to differentiate
So, when we think about other brands and
how we want to
compare to them that gives us a way to
make ourselves stand out
which can lead to competitive advantage.
positioning or the way that our product
or brand is viewed
by the consumers in our market
is a key tool for us as marketers to
increase the success of our marketing