Consumption Behavior - Explained
What is Consumption Behavior?
Written by Jason Gordon
Updated at April 25th, 2022
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What is Consumption Behavior or Buying Behavior?
Consumption behavior, also know as Buying Behavior, is how participants in the market respond or react to marketing efforts. It primarily concerns people’s buying attitudes and intentions.
Marketers employ the following tools to identify, predict, and understand Consumption Behavior:
- Market Research
- Focus Groups
- Market Sampling and Testing
Back to:ECONOMIC ANALYSIS & MONETARY POLICY
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- Consumer Decision-Making Process
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- Types of Consumer Decisions
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- Consumer Theory
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