Action Plan - Part of a Marketing Plan
What is the Action Section of a Marketing Plan?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is an Action Plan in Marketing?
The action program includes the procedural steps necessary to carry out the marketing strategy (strategic use of resources) laid out above. The action plan is generally constructed as a table of activities that assign various tasks, functions, deadlines, responsibilities, and cost to each activity.
In any event, you must match the feasibility of programs against availability of resource restraints.
Activity |
Tool |
Responsibility |
Deadline/Hrs |
Cost |
SEO |
Wordpress; Blogging; back linking |
Jim, Intern |
3 hrs daily |
$20/hr |