Market Leader – Definition

Cite this article as:"Market Leader – Definition," in The Business Professor, updated August 6, 2019, last accessed November 26, 2020,


Market Leader Definition

A market leader refers to a firm with the largest share or also with the highest profitability margin in specific goods or service industry. A market leader has a tendency of using its dominance to influence the direction which the market takes by winning over customer loyalty, pricing, distribution coverage, profit, image, among others.

A market leader may be in the form of a brand, company or product.

A Little More on What is a Market Leader

To maintain your market leadership as a company, it is important that you retain your current customers through brand loyalty-building as well as attracting new customers to familiarize with your products or services. You can also attract your competitor’s customers by combining quality and price that will eventually entice them.

Market leadership is all about the relevance of the product to the audience and not about sales. In other words, a market leader is about ideas that are innovative and can help a firm to be well connected with the audience who matter. A market leader makes efforts to introduce commodities or services in the market which increases value to customers.

 Characteristics of a Market Leader

A market leader possesses the following qualities:

Customer Focused: A good market leader must not even for a minute ignore the importance of customers as far as the success of a business is concerned. Customers are the basis of your business’s success. Meaning that they can make or break your business depending on how you handle their concerns about your product or service.

Clear Vision: Clear vision means that market leaders know what they want, where they want to be, and how to get where they want to be. An efficient market leader is also able to notice possible future changes that are likely to affect the operation in the future. Such visionaries always ahead of their competitors to ensure that they are ready to handle the eventualities

Flexibility: A market leader is able to adjust to any changes that result from unforeseen eventualities. In other words, they usually easily adjust to the changing environment and ensure that they are able to improve the quality of their products or services so as to be at par with the changes in the business environment.

Strategies for Becoming a Market Leader

There are various strategies that need to be implemented to achieve market leadership. The strategies are as discussed below:


Global and Local Market Coverage


For businesses with various competitors, it is important to focus on market expansion alongside localization. As you expand to serve the global market, make sure that you are also covering your home ground. As developing countries expand to the global markets, they should as well focus on their rural markets as it provides opportunities with maximum growth. Ensure that your products are spread widely across the globe. But most importantly, your strategy for marketing for each of the products should be customized as per the market being served.


Smart Expansion


For a business to prosper, you will have to ensure that your business’ cash flow is intact and not just for growth. Note that expansion is essential for the prosperity of any business. However, it shouldn’t come at the cost of cash flow as it can negatively affect your business survival.


Costs Control


When you have income with fewer costs, then you can be able to cut down costs. When you are able to reduce costs, then you will probably increase your profits. What you need to focus on is your costing’s main components so that you can be able to manage the costs. The major components in cost that you need to be aware of are transportation, distribution margins, rentals, labor, etc. To be able to curtail expenditure all you need is to know where you can best control the costs.


Good Marketing Plans Implementation


To be able to stay above your competitors and gain an advantage over time, you must implement proper marketing plans. In order to take lead in the market, you need to make your own exceptional position in the customer’s mind. Some of the questions you need to ask when designing a marketing plan are as follows:

  • What message should the company pass across?
  • How can the message be changed after some time in order to entice more customers to the company’s brand?
  • What are the best vehicles to make marketing communication effective?
  • Which are the means and order in which the plan needs to be implemented?

Generally, a good marketing plan requires that you undertake in-depth competitive analysis, to be able to know your position in the market. Notably, it is not easy to challenge those in the lead, however, you can easily eliminate them one after the other by implementing and sticking to your strong strategic plan.


Choosing the right  personnel and training them


It is important to note that the success of your business is to highlight depended with the kind of talent you bring on board. It is important that you invest in training and developing your employees to enhance their productivity. Also, ensure that you take proper actions more often that will help you to motivate, and maintain your employees so that, in the long run, they remain loyal to you.

Losing the best employees you have invested in is a loss to the company. This is because when they go they go along with the skills you have worked so hard to instill in them. Meaning you will have to start all over again to train new employees which are a waste of time and resources.


Focus on your Customers


Remember that it is your customers that keep your business running. By liking your products, is what keeps you in the business industry. It is, therefore, important that you take time to understand your customers well by studying market trends including customer buying behaviors. Know the preferences of your customers and the pace at which the environment is changing. This will help you to catch up with your customers’ expectations, hence preventing you from losing your loyal customers.


Be Informed


Knowing your competitors is also an important strategy that will help you to survive in the business industry. It is, therefore, essential for you to know your competitors’ line of a product so that you can come up with your own variant products. In other words, being informed about your competitors and what they produce will give you an opportunity to launch a unique product and which has a first-mover advantage in the market.

How to Position Yourself as a Market Leader

It is important to note that becoming a market is not a one-time thing. It requires patience, hard work as well as careful planning. The following steps are crucial for identifying a niche that can penetrate the market to the top.

  • Offer something new

It is a fact that the chances of eliminating your competitors who are already in the lead are very minimal. In other words, it is not easy to get a certain product out of the market and replace it with yours. Therefore, consider establishing a new product or service in a narrow market instead of wasting time and resources in order to survive in the already saturated market. It is much easier to become a market leader in a market that is less saturated.

  • Be Unique (Stand out)

To become a market leader, you must do things differently. Making your products or services unique can set you apart from your competitors. Think about how you can improve your product so that it stands out to be unique in the market and stand out to be the best.

  • Move Quickly

To penetrate the market to the top position, you need to think and act quickly more often. When you have an idea that can improve the efficiency of your business, don’t wait until you feel it is perfect. It will instead be wise to plan and execute then you can go on improving on it.

To properly improve a product when it is already in the market, you will have to rely on customers’ feedback. Find out what their concerns are about your product and then improve on it to meet their expectations. This will help your product to penetrate the industry and become a market leader.

  • Satisfy customers

Note that in today’s world, social media is at the center of everything and it influences practically everything in the world. Customers are core to your business and whatever opinion they put on social media about your product or service, can either make or break your business. Therefore, ensure that your product is of high quality in order to satisfy your customer’s needs. Only then can they share the good news about your products on social media. In case of negative review about the product, ensure that you use the negative review to improve your product or service. This can boost your product’s popularity and in the long run be able to penetrate the market.


  • Invest in Marketing


In order to build brand awareness, you need to put in place a proper marketing strategy that can help you reach consumers far and wide. Note that the more customers you are able to reach, the popular your product becomes and the higher chances of your product becoming a leader in the market.

References for “Market Leader”

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