Marketing and Environmental Impact - Explained
How do we measure environmental Impact?
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Table of ContentsHow does Environmental Impact Affect Marketing?How to Measure Environmental Impact?
How does Environmental Impact Affect Marketing?
Environmental impact is simply the effect of activities on the natural environment. Because nearly every business activity has an impact (some positive - but mostly negative), it is important to assess or measure the impact of those activities.
The information from these assessments or measurement will inform the decision-making process and the future actions taken. This is true in marketing as well as other areas of business practice. Marketing is tasked with growing the business; thus, many of the efforts of marketers have a direct environmental impact.
How to Measure Environmental Impact?
There are many methods for assessing environmental impact and many metrics or data to observe. Some common measurements include:
- Carbon Footprint
- Water Use
- Solid Waste
Positive measurement for environmental impact might include:
- Preservation and Education Programs
- Marketing - Why is Growth Important?
- How We Judge the Value of New Ideas
- What is a Sustainable Competitive Advantage?
- What is Return on Investment?
- What is Time to Profit?
- Market Share
- Market Leader
- What is Product Development?
- What is Market Development?
- What is Market Penetration?
- New to Market
- What is Diversification?
- What is Competitive Advantage?
- What is Marketing Analytics?
- A B Split
- Data On-Boarding
- Cost Per Acquisition
- What is Customer Lifetime Value?
- Churn Rate
- Measuring Environmental Impact