Marketing and Environmental Impact - Explained
How do we measure environmental Impact?
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Table of ContentsHow does Environmental Impact Affect Marketing?How to Measure Environmental Impact?
How does Environmental Impact Affect Marketing?
Environmental impact is simply the effect of activities on the natural environment. Because nearly every business activity has an impact (some positive - but mostly negative), it is important to assess or measure the impact of those activities.
The information from these assessments or measurement will inform the decision-making process and the future actions taken. This is true in marketing as well as other areas of business practice. Marketing is tasked with growing the business; thus, many of the efforts of marketers have a direct environmental impact.
How to Measure Environmental Impact?
There are many methods for assessing environmental impact and many metrics or data to observe. Some common measurements include:
- Carbon Footprint
- Water Use
- Solid Waste
Positive measurement for environmental impact might include:
- Preservation and Education Programs