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Marketing - Judging the Value of New Ideas

How do Marketers judge the value of new ideas?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

How Marketers Judge the Value of New Business Ideas? 

How Marketers Judge the Value of New Business Ideas? 

Marketers are often charged with coming up with new business ideas or opportunities. This can be brand new businesses or new business activities within an existing business. 

There are many ways to judge whether a new business idea or opportunity is feasible and worth pursuing. Some of the primary metrics used to make this evaluation include:

  • Sustainable Competitive Advantage - Will the idea lead to a sustainable competitive advantage for the business? 
  • Return on Investment - What is the projected return on the initial investment to take advantage of or pursue the opportunity? 
  • Time to Profit - How long it take for the business opportunity to return profits (or the revenue exceed the costs)?
  • Environmental Impact - What will be the impact of the business or activity on the external environment? 


Related Topics

  • Marketing - Why is Growth Important?
  • How We Judge the Value of New Ideas
  • What is a Sustainable Competitive Advantage?
  • What is Return on Investment?
  • What is Time to Profit?
  • Market Share
  • Market Leader
  • What is Product Development?
  • What is Market Development?
  • What is Market Penetration?
  • New to Market
  • What is Diversification?
  • What is Competitive Advantage?
  • What is Marketing Analytics?
  • A B Split
  • Data On-Boarding
  • Cost Per Acquisition
  • What is Customer Lifetime Value?
  • Churn Rate
  • Measuring Environmental Impact
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