Marketing Analytics - Explained
What is Marketing Analytics?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Marketing Analytics?
Well marketing analytics are generally concerned with the identification, collection, and analysis of data concerning promotional practices. The collected data is used to make decision about business or marketing practices.
Commonly used data are often related to the activities of the customer and include sales, records, or loyalty program data. More broadly, however, any data generated from marketing practice can be identified, recorded, and analyzed to help inform future decisions or courses of action.
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