Marketing - Why is Growth Important?
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All right so one of the big overarching
goals that we have
as businesses and especially as
is to grow. And why is it important to
Well from the marketing standpoint we
are the people in the business
that are responsible for revenue and
creating more revenue
so uh that really falls on us
as marketers to to figure out how to
grow but that doesn't answer the
why is it important for the business to
grow. Well the reason for that is that
generally at least on the global scale
population is always growing.
Now in certain countries at certain
times you might see that
their population is going down but on
the big scale
population is always growing they're
always going to be more people.
This means that there are more customers
and so if we're not growing that means
that our competition
is probably doing better than we are.
So that's why we always need to be growing.
Speaking of competition as the world
continues to develop
all around us we see more and more
we have more and more international
competitors as well as
competitors within our own country
wherever that might be so
again if we're not growing we're
probably losing out to the competition.
And then lastly we're always seeing new
new technologies, new product ideas, all
these things that could generate growth
and if we're not growing I keep saying
we're probably losing. So that's why it's
important to grow.