Retargeting - Definition
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Retargeting is a digital advertising campaign strategy that puts your advertisements in front of the potential customers who have already visited your website. Statistics show, 96-98% of customers leave a website without taking any action or abandoning the cart. That means only 2-4% of the traffic converts to the real customer on their first visit. 49% of the traffic visits a website 2 to 4 times before purchasing the product. Retargeting campaigns help the companies reach out to the customers who do not convert in their first visit. Retargeting reminds the consumers that they have expressed interest in a product and that product provides the solution they were looking for. The retargeting campaign uses search engines and social media channels to reach out to these potential customers.
A Little More on What is Retargeting or Remarking
References for Retargeting
Academic Research on Retargeting Marketing