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Value Disciplines - Explained

What are Value Disciplines?

Written by Jason Gordon

Updated at April 7th, 2022

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Table of Contents

What are Value Disciplines?What are the Four Rules for Value Disciplines?

What are Value Disciplines?

The Value Disciplines model, proposed by Michael Treacy and Fred Wiersema in "The Discipline of Market Leaders", describes three generic value disciplines. To optimize success, a company must choose one of these value disciplines and act upon it.  

Back to: STRATEGY & PLANNING

What are the Four Rules for Value Disciplines?

Per the creators, there are four new rules that competing companies must obey.

  1. Create product leadership by excelling in one specific dimension of value. 
  2. Maintain threshold standards on the company’s other dimensions of value. 
  3. Develop customer intimacy by improving that specific customer value dimension year after year. 
  4. Establish operational excellence with a well-tuned operating model for delivering value. 

Book: Michael Treacy & Fred Wiersema - The Discipline of Market Leaders

Related Topics

  • Competitive Strategies
  • Functional Strategies
  • Organizational Strategies
  • Operational Strategy
  • Contestable Market Theory
  • Value Disciplines
  • Porter's Generic Strategies
  • Differentiation (Strategy)
  • Commoditize
  • Niche Market Strategy
  • Long Tail
  • Low-Cost Production
  • Resource-Based View of the Firm
  • Ansoff Matrix
  • Customer-Centric Strategy
  • Blue Ocean Strategy
  • Overfished Ocean Strategy
  • Hedgehog Concept (Strategy)
  • Innovation Strategy
  • Bleeding Edge
  • Disintermediation (Strategy)
  • Strategic Alliance
  • Coopetition (Strategy)
  • Loss Leader Strategy
  • Lean Strategy
  • Game Theory Perspectives
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