Value Disciplines - Explained
What are Value Disciplines?
Written by Jason Gordon
Updated at September 10th, 2023
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What are Value Disciplines?
The Value Disciplines model, proposed by Michael Treacy and Fred Wiersema in "The Discipline of Market Leaders", describes three generic value disciplines. To optimize success, a company must choose one of these value disciplines and act upon it.
Back to: STRATEGY & PLANNING
What are the Four Rules for Value Disciplines?
Per the creators, there are four new rules that competing companies must obey.
- Create product leadership by excelling in one specific dimension of value.
- Maintain threshold standards on the company’s other dimensions of value.
- Develop customer intimacy by improving that specific customer value dimension year after year.
- Establish operational excellence with a well-tuned operating model for delivering value.
Book: Michael Treacy & Fred Wiersema - The Discipline of Market Leaders
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